A company's Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It is based on your customer's answer to a single simple question:
"How likely is it that you would recommend us to a friend or colleague?"
Answers to this question segment your customers into detractors, passives and promoters. Subtracting the % of detractors from % of promoters results in your NPS.
According to the creators of the NPS:
"In most industries, this one simple statistic explained much of the variation in relative growth rates; that is, companies with a better ratio of Promoters to Detractors tend to grow more rapidly than competitors."
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