I had the honor of presenting to a group of budding entrepreneurs this past week at a local (Raleigh, NC) Council for Entrepreneurial Development Fastrak course. I spoke on Market Analysis and followed an NC State Graduate School Instructor who presented an overview of Market Research. He ended his 60 minute lecture by introducing me as the person who would explain "what to do with all of the Market Research that everyone in the room was now equipped to gather".
Feeling the pressure, I stood up in front of the room, scanned the crowd, took a deep breath and started my presentation with... the "F" word.
