TheAgileStartup

b2b2dot0 2010 Year in Review according to Google Analytics

I've written often about the value of Google Analytics to our business and to our client's business.  Today I'm going to recap how our nine client B2B microsites performed over the course of 2010 according to Google Analytics.  Here is what our recap looked like last year.

To begin with, $201M of revenue flowed through our webshops directly into our client's SAP systems.  Although, truth be known, it wasn't all in US Dollars.  Our webshops transacted business in Euros, Swedish Kroners, British Pounds, Russian Rubles and Canadian Dollars. 

This revenue was spread across 88,387 transactions.  That puts the average order size at $8,187.  What was real interesting to see was depending on microsite, the average order size varied greatly...anywhere from $390 per order to $21,969 per order.  That makes sense when you stop to realize that these webshops are being used to support B2B Customers and Dealers as well as Distributors.  Distributors obviously place much larger orders...some of them are uploading orders with hundreds of line items to our webshops.

We sold 6,115,044 individual items through our webshops.  I guess if you do the math, that means that the average cost of an item purchased was $32.89.

We've leveraged Goals in Google Analytics heavily.  Every time a webshop customer either places an order, tracks an order, reprints a document (order confirmation, bill of lading etc.), or manages their own invoices, we think they've accomplished a goal that has real business value to our clients.  It means that our client's CSR's don't have to spend their time.  That saves real money.  In 2010, our webshops registered 157,364 Goals.  That translates into $2,319,289 of efficiency gains for our clients!  Another way of looking at that is that we freed up over 40 CSRs to do more meaningful work than key in orders and respond to routine email and phone inquiries about order and account status.

Lastly, we definitely handled traffic from all over the world.  In fact, we had 36,904 unique visitors come to our webshops for 231,748 visits and register 2,175,294 pageviews. 

I think you can safely say that we had a positive contribution to our client's businesses in 2010.

If they're happy, we're happy.

We're happy.

Here's to a great 2011!

Sam

 

 

 

 

Google Analytics is an SAP Customer Service Agent's Best Friend

Wouldn't it be awesome if through some amazing telepathic feat of technology you could be alerted to the fact that one of your customers is starting to get really anxious about the delivery of their order?  You then surprise them with a proactive phone call and work them through their delivery anxieties?  Well, you can if your customers are using your real time integrated SAP Order Management website to check status and it is hooked up to Google Analytics. 

b2b2dot0 Sees 3565% Annual Growth in Item Sales

Since today is tax day in the US, I figured I should do some accounting in its honor.  I did a quick scan of Google Analytics for eCommerce sales for all of our clients from the beginning of this year to today (January 1, 2010 - April 15, 2010) and compared it to the exact same period in 2009.

SAP B2B Analytical Insights - Segment Your Users

When it comes to achieving B2B ecommerce success, leaving well enough alone isn't a winning strategy.  If you want to increase the value that you and your customers are deriving from your SAP Integrated B2B website, you need to understand who is coming to your website and what they're doing there (we rely on Google Analytics to provide us with many of these insights).

Measurable Insights from SAP B2B eCommerce Websites

Now that we're approaching close to 70,000 visits, and almost $10M of revenue, per month from our various B2B websites, I think it's time to reflect on what we're learning from an analytics' perspective.  If for no other reason than to establish  benchmark metrics that can guide future SAP Integrated sell-side B2B ecommerce projects across the industry. I wish we had access to this information when we got started!

The Value of SAP Order Status According to Google

Over the last several months, we've had several conversations with manufacturers who have told us that their primary means of receiving orders from their customers is via EDI or FAX/email. Furthermore, because of their desire to provide superb customer services to their customers, that was not going to change in the near future.  They reasoned that if that was their customers' preferred way to interact with them, who were they to tell them otherwise?  They certainly were not going to ask their customers to retype their orders into an eCommerce website!